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My masterclass will turn you into a powerhouse presenter.
Let’s make your idea unstoppable.
I explain everything you need to know in this one video.
Or…keep scrolling for some of the video highlights below.
⚠️ SPOILERS ⚠️
Why are so many presentations failing to make a strong impact?
Here’s what most people blame for presentations being so bad.
The app
The material
Their brain
The audience
Their natural ability
The clock
But none of it is true.
The reality is that it’s honestly kinda hard to make a captivating presentation because it involves a unique set of interdisciplinary skills.
And yet…no one really teaches us how to do those, all at once, all the time, in our presentations.
I guess we’re all just expected to magically learn it all and figure out how to apply it to presentations, all on our own?
(even when our “models” are #DeathByPowerpoint?)
(even when we’re constantly told to put communication skills on the “back burner”??)
So what inevitably happens is we try to piece together a presentation strategy with random “tips & tricks & hacks” we find online….
But we still get stuck because it never ends up fitting together to form a coherent, complete strategy.
There is nothing inherently wrong with you or the app you’re using.
It’s not your material, and it’s not even the audience’s fault (and no. No audience wants to see walls of text and endless data tables).
It’s literally as simple as we aren’t taught how to do this well and, as a result, you don’t have a cohesive framework (i.e., a comprehensive strategy).
Here’s the framework you’ll learn in my masterclass.
⚠️ Important. Professionals who enroll in my masterclass already believe this is a problem.
They have already decided that they do NOT want to bore, confuse, overwhelm, or underwhelm their audience.
⚠️ Important. Professionals who enroll in my masterclass want to do more than create a presentation that “checks the box.”
They already want to create a presentation that is captivating, clear, concise, and convincing.
This helps us turn our attention to the #1 thing we need to PREVENT from happening in ALL presentations everywhere, in every audience, for any topic:
🔧 The Wrench 🔧
If we want to create more engaging presentations, then we have to consider the audience’s perspective and help them move through the learning process.
If we want people to use our information, they need to both remember and believe it.
If we want people to remember our information (correctly), they need to understand it.
And if we want any of that to happen, we need them to pay attention to it in the first place.
It’s fine to think about this as a linear process…but I find thinking it about them all as gears in a system is helpful, too because it reminds us of 2 things.
#1) When we think of this as gears in a system, it reminds that we can leverage momentum within one gear to help move another.
For example, efforts we put into helping our audience understand the material will go a long way towards helping them believe it.
#2) The reverse is true. It reminds us that if a “wrench” gets thrown between any gear, at any time, it shuts the whole process down.
For example, if something breaks down between the “understand” and “remember” gears, it won’t just stop people from believing or using the material…it can also make them stop paying attention.
Data (info) dumps
A presentation based on the information deficit model of communication.
In the masterclass you will learn how to tackle these minions one by one (in a fun, EASY, and engaging way), so your presentations avoid the biggest reasons people disengage: they’re confused or overwhelmed.
The Wrench is the “big baddie” we need to defeat if we want to create presentations that keep our audience moving through the attention, understanding, remembering, believing, and implementation phase.
In the context of presentations, the wrench is cognitive overload.
Cognitive overload is anything that causes people to get confused & overwhelmed. The Wrench has 3 evil little minions that it uses to cause your audience get so overloaded that they disengage from your presentations:
Clutter
Anything in your presentation (script + slides) that doesn’t need to be there.
Chaos
Anything in your presentation (script + slides) that makes your audience confused or overwhelmed.
But how do we prevent boredom & underwhelm, too?
If the goal here is to go beyond just “checking a box” or “not embarrassing ourselves.”…If the goal is to deliver a presentation so powerful that your idea becomes something people can’t stop talking about…Then we need to do more than avoid bad things...
Introducing…
Just like how cupcakes have 3 main components
(that need to be well balanced)…
…Powerful presentations are based 3 main components, too
(also need to be well-balanced)
Most professionals are actively training to leave out at least one of the core components of an effective presentation (usually, the “emotional impact” component.
But you need to make an emotional impact on your audiences to keep those gears spinning.
Others are already trying to include all three components, but mess things up when it comes to balancing it out.
That’s why the masterclass teaches you how to include all three components in a balanced, professional way.
And there you have it!
This is the framework that you’ll learn in my presentation skills masterclass.
Oh… I see you’re still scrolling.
Hmm…🤔 Well…are you curious about how you learn this framework?
In each course you learn different level-appropriate 🧁 cupcake strategies that will target one of the members of the doom trio
Clutter is the easiest mini boss.
You will have no problem wiping this away with just a few new strategies that are covered in Fail-Proof Slide design.
After completing course #1, you will have leveled up enough to learn the next set of skills, which were strategically chosen you help you tackle chaos.
Chaos is a tough enemy, though, so after course #2 you’re going to wound it. You’re going to disable chaos for presenting anything that isn’t data. But…it’ll escape after the battle…
That’s okay though, because with just a little more leveling up, you’ll learn how to defeat the chaos in your data visualizations (quant and qual).
[Or, you can skip this if you don’t present data].
Which then leaves you with data dumps.
This is THE hardest of the three to beat. You’re going to need all of those previous skills + some new ones.
And once the wrench loses its minions + you are making those presentation cupcakes…the wrench loses all its power.
Everything is designed to help you learn a strategic framework. No more scattered puzzle pieces that never fit together.
You’ll have a cohesive, comprehensive skill tree across the different interdisciplinary skills that will help you finally make the type of impact you’ve been wanting to make.
